How we calculate every Naira.
PFI is built on the principle that every estimate must be defensible. We do not invent numbers — we model them from observable activity, against published rate cards, and against the legal ceilings set by the Independent National Electoral Commission.
01 · The estimation formula
For each candidate, we calculate an Estimated Campaign Spending figure as the sum of five evidenced components:
Estimated Spend = Event Costs (rallies, stage builds, security) + Logistics Costs (transportation, fuel, accommodation) + Media Costs (TV, radio, print, digital) + Campaign Assets (billboards, posters, branded vehicles) + Operational Costs (offices, staff, delegate operations)
Each component is independently sourced and carries its own confidence score. The aggregate is presented as a range, not a single number, with an overall confidence band attached.
02 · INEC legal limits (Electoral Act 2022, §88)
- Presidential₦5.0B
- Governorship₦1.0B
- Senatorial₦100M
- House of Representatives₦70.0M
- State House of Assembly₦30.0M
- Party Primaries₦5.0B
Figures reflect the statutory ceilings set by the Electoral Act 2022. PFI does not adjudicate violations — it surfaces estimates against these legal references.
03 · Integrity Score (0–100)
Each candidate is assigned an Integrity Score combining four weighted factors:
- Compliance ratio — estimated spend vs INEC limit
- Transparency — willingness to disclose campaign records
- Evidence confidence — quality and corroboration of source material
- Violation frequency — pattern of flagged events across the cycle
04 · Evidence layer
No estimate stands alone. Every monetised line item is paired with a source — a news article, a video, a billboard audit, a citizen submission, or a published rate card. Where evidence is weaker, confidence drops and the figure widens.
05 · What this platform is not
PFI does not adjudicate the law. It does not allege criminality. It is a transparency layer — a mirror held up to publicly observable campaign activity, indexed against the legal frame Nigeria has chosen for itself. Final findings belong to INEC, the courts, and the Nigerian public.