Methodology

How we calculate every Naira.

PFI is built on the principle that every estimate must be defensible. We do not invent numbers — we model them from observable activity, against published rate cards, and against the legal ceilings set by the Independent National Electoral Commission.

01 · The estimation formula

For each candidate, we calculate an Estimated Campaign Spending figure as the sum of five evidenced components:

Estimated Spend =
  Event Costs       (rallies, stage builds, security)
+ Logistics Costs   (transportation, fuel, accommodation)
+ Media Costs       (TV, radio, print, digital)
+ Campaign Assets   (billboards, posters, branded vehicles)
+ Operational Costs (offices, staff, delegate operations)

Each component is independently sourced and carries its own confidence score. The aggregate is presented as a range, not a single number, with an overall confidence band attached.

02 · INEC legal limits (Electoral Act 2022, §88)

  • Presidential₦5.0B
  • Governorship₦1.0B
  • Senatorial₦100M
  • House of Representatives₦70.0M
  • State House of Assembly₦30.0M
  • Party Primaries₦5.0B

Figures reflect the statutory ceilings set by the Electoral Act 2022. PFI does not adjudicate violations — it surfaces estimates against these legal references.

03 · Integrity Score (0–100)

Each candidate is assigned an Integrity Score combining four weighted factors:

  • Compliance ratio — estimated spend vs INEC limit
  • Transparency — willingness to disclose campaign records
  • Evidence confidence — quality and corroboration of source material
  • Violation frequency — pattern of flagged events across the cycle
70–100
High Integrity
40–69
Moderate Risk
0–39
High Risk

04 · Evidence layer

No estimate stands alone. Every monetised line item is paired with a source — a news article, a video, a billboard audit, a citizen submission, or a published rate card. Where evidence is weaker, confidence drops and the figure widens.

05 · What this platform is not

PFI does not adjudicate the law. It does not allege criminality. It is a transparency layer — a mirror held up to publicly observable campaign activity, indexed against the legal frame Nigeria has chosen for itself. Final findings belong to INEC, the courts, and the Nigerian public.